Florence And The Machine’s New Music Video Is Nothing Short Of Amazing

Watch Florence Welch navigate through a stormy relationship in “What Kind of Man.”

After teasing fans with a short, lush music video earlier this week, Florence and the Machine is back with another music video. “What Kind of Man” is the lead single from the band’s upcoming album, How Big, How Blue, How Beautiful.

After teasing fans with a short, lush music video earlier this week, Florence and the Machine is back with another music video. "What Kind of Man" is the lead single from the band's upcoming album, How Big, How Blue, How Beautiful.

Album opener “Ship to Wreck” was written alongside Kid Harpoon, the London-based songwriter and producer with whom she'd written the pulsating “Shake It Out.” Ceremonials producer Paul Epworth had a hand in crafting “Mother,” the album's explosive closing track. Isa Summers, the “Machine” of the band, co-wrote the album's soaring title track.

“It was sort of a crash landing,” Florence admits in a press release. “I guess although I've always dealt in fantasy and metaphor when I came to writing, that meant the songs this time were dealing much more in reality. Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I'm not hiding behind anything but it felt like something I had to do.”

How Big, How Blue, How Beautiful drops in full on June 2. Watch the full video for “What Kind of Man” below, and preorder How Big, How Blue, How Beautiful on iTunes.

http://bit.ly/1uKMFhw

youtube.com


View Entire List ›

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s