Watch Florence Welch navigate through a stormy relationship in “What Kind of Man.”
After teasing fans with a short, lush music video earlier this week, Florence and the Machine is back with another music video. “What Kind of Man” is the lead single from the band’s upcoming album, How Big, How Blue, How Beautiful.
Album opener “Ship to Wreck” was written alongside Kid Harpoon, the London-based songwriter and producer with whom she'd written the pulsating “Shake It Out.” Ceremonials producer Paul Epworth had a hand in crafting “Mother,” the album's explosive closing track. Isa Summers, the “Machine” of the band, co-wrote the album's soaring title track.
“It was sort of a crash landing,” Florence admits in a press release. “I guess although I've always dealt in fantasy and metaphor when I came to writing, that meant the songs this time were dealing much more in reality. Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I'm not hiding behind anything but it felt like something I had to do.”